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> Pathway Tables
eCommerce & Handcrafted Furniture
Pathway Tables
Branding and a Shopify-powered eCommerce site for a handcrafted-furniture maker.
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The Challenge
No existing online store: sales relied entirely on word of mouth
Brand needed to match the quality of the product
Wanted to scale orders without losing the craft story
What We Did
Built a Shopify store tuned for handmade furniture buyers
Designed a brand system that fits the maker’s aesthetic
Created product templates that showcase wood, finish, and detail
Optimized the checkout for high-ticket considered purchases
Services Provided
How we helped
Branding & Creative
eCommerce Development
Shopify
Website Design
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